For professionals, LinkedIn offers a space to make valuable connections, keep up with industry trends and allows you to interact with your favourite brands, businesses and ‘influencers’.
For B2B businesses, LinkedIn is the best way to communicate with like-minded individuals, some of which can make purchasing decisions, which leads to creating connections that can bring new opportunities for your business.
Content creation on LinkedIn increased 60% in 2020 as it was the year of working online. More and more people and businesses got on board with creating content tailored especially for LinkedIn and the connections on there.
When we say content creation, we mean videos, images and graphics specifically created to be posted on LinkedIn. As this site is for professionals, your connections expect to see something different than what they would on other social media sites, for example, Instagram or Facebook.
This means that more and more employees are having to spend time creating content for a platform that they may not be too familiar with as it is what everyone else is doing.
LinkedIn does take some getting used to. When we say you may not be familiar with the platform, this is because even though LinkedIn is a site for professionals, it still counts as a social media site and therefore comes with all sorts of algorithms to look out for.
The way that content is filtered and shown on feeds means that it can be difficult for your business to be seen and heard among every other profile out there.
This is where Pink Cow comes in. We have prepared ourselves to take over your LinkedIn management by studying and experimenting with the algorithm so you do not have to!