Your brand identity is how you become recognisable to your audience and allows you to figure out the style of your business, how you want to come across, your colour palette, language used, logo and so much more!
Deciding on your brand identity can be one of the most exciting parts of starting a business. Your brand identity is how you become recognisable to your audience and allows you to figure out the style of your business, how you want to come across, your colour palette, language used, logo and so much more!
Here at Pink Cow, we love guiding our clients through the brand identity design process. This is where your business really comes together and is truly magical to witness!
For new businesses, designing a brand identity can come easily or not so much. You may have the best business idea but are stuck on how you want to come across, or you may know exactly what you want but don’t know where to start. We can help no matter the situation!
We will discuss your new business with you so we can understand your mission, values, position in the market, target audience, and what makes you special. From there we can start to establish what your brand identity may look like and can help design features such as:
· Brand Voice
· Business Cards
Maybe you’re not a new business but are wanting to refresh your brand identity. We can help you with this too! A rebrand can be great if you are looking to start over, if you want to become more recognisable in your industry, or if you want to differentiate yourself from competitors.
Rebrands have also worked in the past to bring businesses up to date with the newest technologies and ideologies of the modern world. You may have a perfectly good brand identity but does it stand out among the rest?
Customers trust brands that are well presented and unified across all platforms. To help you with this, we will create a brand kit just for you so that everything is kept consistent. All of your branding materials and details can be found in your personalised brand kit!